This report consolidates statistics from all available sources, painting the most complete picture possible of the state of yoga in 2023.
Thinking of launching a yoga brand? Or checking in on industry market trends? You’re in the right place.
The headline is that yoga has been growing steadily across the globe, and is on course to continue to grow over the medium-term.
Key Yoga Statistics 2023
Zooming out of the state of yoga, here’s a snapshot of the industry as a whole.
The headline is that yoga has been growing steadily across the globe, and is on course to continue to grow over the medium-term.
- The global yoga industry is estimated to be valued at over $88 billion.
- Projections estimate that this figure will rise to $215 billion by the year 2025.
- Over 300 million people practice yoga globally.
- Between 2010 and 2021, the popularity of yoga surged by 63.8%.
- Among yoga practitioners, women aged 30 to 49 make up the largest demographic.
- The typical yoga practitioner spends $500-1,000 annually on yoga-related products, including yoga classes.
- 3% (1.7 million) of children practice yoga in the United States.
- The worldwide yoga mat market is expected to reach a value of $23.2 billion by the year 2026.
Yoga Practitioners Statistics
Wondering where you fit into the vast spectrum of yoga practitioners? Or are you thinking of targeting the yoga market with a new launch? Here are the stats on the average yogi in 2023.
- In the United States, 34.4 million people, equivalent to 10% of the population, practice yoga.
- 15% of Americans have incorporated yoga into their routines within the last six months.
- In a separate survey conducted jointly by the Yoga Alliance and Yoga Journal, they found that 1/3 of Americans have tried yoga at least once.
- Most yoga practitioners are absolute beginners (37%), followed by intermediates (22%) and beginners (27%).
Yoga Practitioner Demographics
- 10% to 30% of yoga practitioners are male.
| Age Group | Percentage Of Practitioners |
| 18-29 | 19% |
| 30-49 | 43% |
| 50+ | 38% |
The Rising Tide Of Yoga Over the Past Decade
It’s going up! Lately, more and more people have begun practicing yoga, and the trend is predicted to continue rising.
- Over the past 12 years, the number of Americans practicing yoga has increased by 63.8%, rising from 21 million in 2010, to 34.4 million in 2021.
- According to a study by the CDC, Yoga ranked as the most frequently used complementary health practice among U.S. adults in both 2012, with a rate of 9.5%, and 2017, when it reached 14.3%.
Meditation Statistics
A branch of traditional yoga, meditation. With popular apps making meditation more accessible, it’s never been easier to learn how to and practice meditation.
- The global meditation industry is currently valued at more than $5 billion and is projected to exceed $20 billion by 2029.
- The estimated worth of the meditation and mindfulness industry in the United States stands at $1.2 billion.
- Globally, 200 to 500 million people practice meditation.
- 4% of adults in the United States have tried meditation at least once.
- 7% of US children meditate as a regular practice.
- Women are twice as likely to meditate as men.
- Adults aged 45-64 represent the age bracket with the highest prevalence of meditation practice.
- Over the past decade, there has been a threefold increase in the number of U.S. adults meditating.
Yoga Studios In The US
- In the U.S. there are currently over 7000 yoga studios registered with Yoga Alliance.
- These 7000 studios have an estimated revenue of $350 million.
- Approximately 40% of these yoga studios indicate that they have a weekly student count ranging from 100 to 500.
- There are approximately 122,147 in the yoga and pilates studio sector in the US in 2023.
Yoga Teacher Statistics
- Over 100,000 yoga teachers are affiliated with Yoga Alliance.
- On average, yoga instructors make approximately $24.96 per hour, with the typical earnings for professionals falling in the range of $31,000 to $100,000.
Yoga Health Statistics
It’s no secret that yoga is good for your health. But how good? Here are some numbers that quantify some key benefits of practice.
- More than 40% of those who practice yoga experience increased motivation to opt for healthier food choices.
- According to the 2012 National Health Interview Survey, 85% of yoga practitioners believe that the practice assists them in lowering their stress levels.
- An increase in the number of weekly yoga is associated with a more substantial reduction in symptoms of depression and anxiety.
- According to the CDC, approximately 60% of yoga practitioners believe that it improves their sleep quality.
The Pandemic’s Effect On The Yoga Industry
With in-person yoga classes shutting up shop, many yoga teachers had to adapt to survive, and quick. Many yoga teachers moved to online platforms, and we are still experiencing the ripple effects of the move today.
- With many yoga teachers moving online, the market got even more saturated. Instead of just competing with local yoga teachers, the competition became all yoga teachers worldwide.
- During the initial three months of the pandemic, Adriene Mishler’s (Yoga With Adriene) video viewership surged from an average of 500,000 to a daily average of 1.5 million views. Today, her channel has over 12 million subscribers.
- With people staying at home, the popularity of yoga skyrocketed. Yoga equipment sales (blocks, mats, straps) went up by 154%.
- Because of having to close, many yoga studios couldn’t keep afloat, leading to many filing for bankruptcy. YogaWorks, one of the largest yoga chains worldwide, filed for Chapter 11 bankruptcy, shutting down all of its U.S. studio locations, citing the repercussions of the coronavirus pandemic.
